typeface illustration_ letter

Helvetica Movie

Helvetica Movie Writing assignment

• Where does Helvetica originate from? What country?

-Switzerland

• What does the original name mean? What is its translation in English?

The Swiss typeface

• What year was Helvetica created?

1957

• What is the design style that Helvetica brought to popularity worldwide?

Swiss style

• List the names of 3 different design styles or design movements that are discussed in the film

Swiss style, modernism, grunge

• Write about some of the insight about design you have taken away from the film

That Helvetica is the base design of a successful piece of type work and can be blended to suit changing time, but remains as a base to build from.

Activities:

• Examples of Helvetica
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  Designers:

-Eduard Hoffmann’s decision in 1950 to introduce a new sans serif typeface to the Swiss market launched the beginning of the most successful project of his long carrier. http://www.helveticaforever.com/en/html/helveticaforever.html

Ex:

-Mike Parker(1929 - February 23, 2014) was a British-born American typographer and type designer. Parker is known for rediscovering a "nameless Roman" type font. https://en.m.wikipedia.org/wiki/Mike_Parker_(typographer)

-Bruno Steinert Born in 1945, Bruno is experienced in hot-metal setting and is a certified typesetter. For many years he has worked on publishing technologies (he was an early Mac user and netizen). After years of practical work in Switzerland, he joined Linotype in 1973, where he was responsible for training, support, sales department support, documentation and was the marketing and product development manager.

-Jonathan Hoefler (born August 22, 1970) is an American typeface designer. Hoefler (pronounced “Heffler”) founded The Hoefler Type Foundry in 1989, a type foundry in New York. In 1999 Hoefler began working with type designer Tobias Frere-Jones, and from 2005–2014 the company operated under the name Hoefler & Frere-Jones until their public split. http://www.typography.com/

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Question: the film has opened my eyes to the way I look at typefaces for examples appreciate different styles more and can understand the aesthetic more now that I'm aware of different styles and what they look like.

Elements of Design

typeography

color palette

color wheel