Thursday, December 15, 2016
Wednesday, December 14, 2016
Wednesday, October 26, 2016
Wednesday, October 12, 2016
Helvetica Movie
Helvetica Movie Writing assignment
- Where does Helvetica originate from? What country?
-Switzerland
- What does the original name mean? What is its translation in English?
The Swiss typeface
- What year was Helvetica created?
1957
- What is the design style that Helvetica brought to popularity worldwide?
Swiss style
- List the names of 3 different design styles or design movements that are discussed in the film
Swiss style, modernism, grunge
- Write about some of the insight about design you have taken away from the film
That Helvetica is the base design of a successful piece of type work and can be blended to suit changing time, but remains as a base to build from.
Activities:
- Examples of Helvetica
Designers:
-Eduard Hoffmann’s decision in 1950 to introduce a new sans serif typeface to the Swiss market launched the beginning of the most successful project of his long carrier. http://www.helveticaforever.com/en/html/helveticaforever.html
Ex:
-Mike Parker(1929 - February 23, 2014) was a British-born American typographer and type designer. Parker is known for rediscovering a "nameless Roman" type font. https://en.m.wikipedia.org/wiki/Mike_Parker_(typographer)
-Bruno Steinert Born in 1945, Bruno is experienced in hot-metal setting and is a certified typesetter. For many years he has worked on publishing technologies (he was an early Mac user and netizen). After years of practical work in Switzerland, he joined Linotype in 1973, where he was responsible for training, support, sales department support, documentation and was the marketing and product development manager.
-Jonathan Hoefler (born August 22, 1970) is an American typeface designer. Hoefler (pronounced “Heffler”) founded The Hoefler Type Foundry in 1989, a type foundry in New York. In 1999 Hoefler began working with type designer Tobias Frere-Jones, and from 2005–2014 the company operated under the name Hoefler & Frere-Jones until their public split. http://www.typography.com/
Question: the film has opened my eyes to the way I look at typefaces for examples appreciate different styles more and can understand the aesthetic more now that I'm aware of different styles and what they look like.
Thursday, September 22, 2016
Wednesday, September 21, 2016
Design
the principles and Elements
What is Graphic Design?
- Design elements are the basic units of a visual image.
- The principles of design govern the relationship of the elements used and organize the composition as a whole.
- All imagery, art, design and photography alike, are comprised of elements that can be broken down and analyzed by its visual components and the principles that guided them.
Design Elements:
- Space
- Line
- Color
- Shape
- Texture
- Value
- Balance
Space:
Space can exist in 2D and 3D.
It can refer to a positive space and a negative space.
It can also refer to foreground mid or background elements.
Line:
Line is a basic element, it can vary in thickness, texture, direction.
Color:
Shape:
geometrical
Texture:
Value:
Light and dark value to create depth
Balance:
Imaginary to make it visually symmetrical balance
Design Principles
- Unity
- Variety
- Repetition
- Harmony
- Proximity
- Proportion
- Functionality
- Emphasis
Unity:
Unity creates a sense of order, a consistency in size and shape.
Proximity can create a sense of unity, it can also show a lack of unity.
Variety:
Lots of repeating elements but not all necessarily the same.
Repetition:
Using repeated elements to create a design
Harmony:
Interconnected elements to create unity.
Proximity:
What we do with negative space.
Proportion:
Makes a big difference with sizes/ depending on the environment.
Functionality:
Necessary and useful
Emphasis:
(Focal point). The main point of your design that conveys your message to the viewer.
Monday, September 19, 2016
Friday, September 16, 2016
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