Design
the principles and Elements
What is Graphic Design?
- Design elements are the basic units of a visual image.
- The principles of design govern the relationship of the elements used and organize the composition as a whole.
- All imagery, art, design and photography alike, are comprised of elements that can be broken down and analyzed by its visual components and the principles that guided them.
Design Elements:
- Space
- Line
- Color
- Shape
- Texture
- Value
- Balance
Space:
Space can exist in 2D and 3D.
It can refer to a positive space and a negative space.
It can also refer to foreground mid or background elements.
Line:
Line is a basic element, it can vary in thickness, texture, direction.
Color:
Shape:
geometrical
Texture:
Value:
Light and dark value to create depth
Balance:
Imaginary to make it visually symmetrical balance
Design Principles
- Unity
- Variety
- Repetition
- Harmony
- Proximity
- Proportion
- Functionality
- Emphasis
Unity:
Unity creates a sense of order, a consistency in size and shape.
Proximity can create a sense of unity, it can also show a lack of unity.
Variety:
Lots of repeating elements but not all necessarily the same.
Repetition:
Using repeated elements to create a design
Harmony:
Interconnected elements to create unity.
Proximity:
What we do with negative space.
Proportion:
Makes a big difference with sizes/ depending on the environment.
Functionality:
Necessary and useful
Emphasis:
(Focal point). The main point of your design that conveys your message to the viewer.
